Green Heating and Cooling is offering a FREE after-flood HVAC inspection.  This inspection is performed by trained and qualified HVAC professionals.   

ATLANTA, GA, September 24, 2009 – Many questions are being raised regarding the action required to bring cooling and heating systems to an operating status after the equipment has been subjected to flood waters. Your homes heating and air conditioning will suffer significant water damage if flooded and SHOULD NOT be operated. The electrical and gas controls in every heating and air conditioning system are manufactured to exact tolerances. Electrical or gas supply should not be provided to any unit that is wet or has been exposed to water. Serious damage and possible life safety hazards for the occupants can result. 

The submersion of controls which automatically turn the gas supply on or off can lead to corrosion build up and possible blockage of safety features within the controls. Even though the equipment appears to be working normally after cleanup, the gradual effects of corrosion or build up of foreign matter inside the control devices can eventually render the safety devices inoperative. Failure of these safety devices can result in a fire or explosion significant enough to cause death to the occupants. Re-energizing wet or flooded electrical components can result is serious electrocution or death. 

Even if your house was not flooded, your outdoor equipment could still be significantly damaged by the exceptional rainfall or pooling water in your yard. Every heating and air conditioning unit needs to be inspected by a qualified repair professional who is properly trained in inspecting flood damaged equipment.  According to Jimmy Gibson, General Manager of Green Heating and Cooling, “This is a very serious situation. We are urging every home and business owner to have their heating and air conditioning systems thoroughly inspected”.  

Just looking at the heating and cooling equipment will not tell you if inside damage to electrical or gas controls occurred. The units must be taken apart, cleaned and inspected prior to start-up.  If duct work has been exposed to water, it will most likely have to be replaced. All the electrical motors, switches, and gas control devices must be replaced. Homeowners should seriously consider the price of repairing the equipment with entire system replacement including ductwork.  

Your heating and air conditioning system recycles the air in your home several times an hour. If not cleaned properly or replaced, a very serious mold problem will result in your home or business. This mold can have catastrophic effects on your health and ultimately lead to the condemning of the structure. The worst part is that almost no home or business insurance will cover mold damage. Home or business owners could experience even worse secondary damage after flood clean-up and structure repair if their heating and air conditioning is neglected during the recovery phase of this disaster.

“It’s very important that you make sure the heating and air conditioning company that you utilize to inspect, repair or replace your system is knowledgeable in water damage repair. We cannot stress this enough. Choosing a contractor based on price for flood recovery can have catastrophic consequences”, stated Jimmy.   

Green Heating and Cooling is offering a FREE after-flood HVAC inspection.  

For additional information, please call Green Heating and Cooling at 770-479-2844 or go to www.greenheatingandcooling.com.

Michele Smith
Write2Site
Phone: 404-419-6884 ext. 101
Fax: 404-419-6884
Email: michele@write2site.com
Website: www.write2site.com

Write2Site announces a new HVAC Search Engine Marketing package

Write2Site is proud to announce the launch of its new HVAC Search Engine Marketing package for heating and air conditioning contractors.  With Write2Site’s new search engine advertising package everything is taken care of for the contractor. 

Write2Site is proud to announce the launch of its new HVAC Search Engine Marketing package for heating and air conditioning contractors. The use of search engine advertising by companies large and small has grown tremendously over the last ten years. Companies are finding that search engine advertising is more affordable and provides a much better ROI than yellow page or traditional marketing.  The largest barrier contractor’s currently face with search engine advertising is the lack of knowledge to use these online programs effectively. With Write2Site’s new search engine advertising package everything is taken care of for the contractor. 

The new HVAC Search Engine Marketing package being offered by Write2Site includes utilizing pay-per-click advertising on the largest internet search engines.Write2Site’s package includes the design, set-up and day-to-day operation of all the major search engine advertising outlets. The program is guaranteed to produce results or click-throughs (as the internet industry defines it). A click-through occurs when an internet surfer sees you ad, is interested in your HVAC service, and clicks on the link to go to your website.  

The new program offers three different levels of search engine marketing which is tailored to fit small, medium, and large HVAC contractors. 

· Level 1 for small contractors produces an average of 14,000 impressions on major search engines with 55-65 click-throughs per month. 

· Level 2 package for medium contractors produces an average of 23,000 impressions on major search engines with 90-100 click-throughs per month. 

· Level 3 package is for large contractors and it produces an average of 50,000 impressions on major search engines per month with 175-225 click-throughs per month.

In addition to HVAC social media marketing, Write2Site also handles HVAC website design and development, e-mail marketing, pay-per-click advertising and complete analytic reports of website visitors, pages viewed and navigation uses.  Write2Site is a full service digital marketing firm that only serves HVAC contractors. This specialization allows the company to provide value of service that is unmatched in the industry. Write2Site knows what HVAC contractors want and they speak the HVAC language.   

For more information on Write2Site’s new HVAC Search Engine Marketing package, you can reach them by phone at 404-419-6884 or on the web at www.write2site.com.

ABOUT WRITE2SITE: Write2Site is a digital marketing firm that specializes in e-mail and internet marketing for the heating and air conditioning industry. The Write2Site leadership team consists of Chris and Michele. Michele holds a Bachelors degree in Marketing with a minor in Advertising. Michele also has over 14 years experience in marketing, website development and graphic design. Chris has 12 years experience in web development and served as a lead web developer and consumer behavior analyst for large corporations after leaving the HVAC industry.

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FOR IMMEDIATE RELEASE:

CONTACT:

Michele Smith
Write2Site
Phone: 404-419-6884 ext. 101
Fax: 404-419-6884
Email: michele@write2site.com
Website: www.write2site.com

Write2Site Designs & DevelopsSpencer-Cox Air Conditioning & Heating’s New Website

Write2Site is a digitalmarketing firm that serves the HVAC contractor market. The group redesigned Spencer-Cox’swebsite.  The new website containscutting edge proprietary programming and interface design to evoke actionsbased on emotions.

Atlanta, GA,July 28, 2009 – Spencer-Cox Air Conditioning & Heating (Spencer-Cox) announcesthe launch of a redesigned website www.spencerairconditioning.com as aninformation portal for Texas homeowners to find information about heating andair conditioning solutions and educational information in regards to keepingtheir home energy efficient. The website contains cutting edge proprietaryprogramming and interface design to evoke actions based on emotions by webvisitors.

The site was completely redesigned by a professional marketing firm thatspecializes in taking the highly technical information of heating and air conditioningand translating it into a language that homeowners understand. Chris Smith whoworks with the digital marketing firm Write2Site stated, “Homeowners arelooking for a comfortable home with cleaner indoor air. They are in no wayinterested in condensers, furnaces or evaporators. The old adage still holdstrue, that people are looking for a quarter inch hole, not a quarter inchdrill.”

 According to Mrs. Tidwell, the new heating andair conditioning website is working, “I feel very comfortable on the new Spencer-Coxwebsite. The site did not overwhelm me with technical talk that I did notunderstand. I had the ability to choose between a good, better or best solutionfor replacing my broken heating and air conditioning. The site also reassuredme of Spencer-Cox’s professionalism and dedication to customer service.  I was very impressed.”

The web site is engineered to assist homeowners in making an educated decisionwhile finding accessible information to address the comfort needs for theirhome. Not only will the website be addressing home safety, but also new energyefficient solutions, that will benefit homeowners in the duration of owningtheir home. All this occurs while the visitor’s emotions are being stimulatedthough color and geometric shape placement that directs the viewers eyes andproduces a feeling of trust and familiarity to evoke the visitor to schedule anappointment.

The engineer of this new website technology is Michele Smith of Write2Site.com.Michele has invested many years of research into web user’s eye movements,graphic interfaces that produce the desired result as well as taking thetraditional contractor message and translating it into something thathomeowners understand. “The number of internet users grows daily. Consumers areused to making large purchases online for retail items such as purses, shoes,clothes, etc. We take heating and air conditioning and sell it like high-endretail products in a manner that consumers are familiar with. This makes themfeel more comfortable about the transaction. The goal of our contractorengineered site is to move the consumer to scheduling an in-home estimate orrepair right off of the website.  

The websitesare definitely producing results. “Each of our websites contains software thattracks each page that visitors view, where each visitor is located in thenation and if that visitor visited the appointment page. An optional service weprovide is to track this information and provide the results in a monthlyreport. It is also very effective at tracking the results of any printmarketing the contractor may run. If we know an ad came out the week prior, wecan look to see how many people visited the site after the ad came out.”,Michele stated. 

Matt Romero,General Manager of Spencer-Cox stated, "Our goal was to offer educationalinformation for homeowners and assure them that we are a dependable and honestcontractor and allow them to request an appointment online. Michele created a website that is an easyto find, easy to use, and easy to navigate. Thanks to Michele’s design ourconsumer web-browsers are becoming customers.”

ABOUT SPENCER-COX AIRCONDITIONING & HEATING:  Spencer-Cox designs, installs andservices, high quality air conditioning & heating systems for our clients. Theycombine craftsmanship, customer service and a whole house approach to maximizecustomer comfort and satisfaction. The company is dedicated creating a safe andinteresting work environment that attracts the best team members in theindustry.  Spencer-Cox providesoutstanding HVAC sales, service, replacement, and maintenance to customers inthe Dallas/Fort Worth, Texas areas.

ABOUT WRITE2SITE: Write2Site is a digitalmarketing firm that specializes in e-mail and internet marketing for theheating and air conditioning industry. The Write2Site leadership team consistsof Chris and Michele. Michele holds a Bachelors degree in Marketing with aminor in Advertising. Michele also has over 14 years experience in marketing,website development and graphic design. Chris has 12 years experience in webdevelopment and served as a lead web developer and consumer behavior analystfor large corporations after leaving the HVAC industry.

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Provisions in the federal stimulus package are expected to provide considerable benefits to heating and air conditioning specialists in New York and elsewhere, according to recent reports. 

This week, the New York Times reported that Mayor Michael Bloomberg has unveiled a "Greener, Greater Buildings" plan that will focus on providing energy efficient retrofits to existing buildings, which are said to account for as much as 80 percent of the city's carbon emissions. 

The newspaper also notes that the city plans to create a "green work force" to help implement provisions of the federal stimulus bill involving home weatherization and other priorities. Overall, the city reportedly hopes to reduce greenhouse emissions from buildings by 5 percent by 2030, even though 1 million additional residents are expected to be living there at that point. 

Another part of the plan is said to be a requirement that buildings over 50,000 square feet receive energy audits every ten years and to be subject to certain energy efficiency standards. 

High carbon emissions from older buildings nationwide are a fairly consistent trend that has received a growing amount of attention in the current drive towards improved energy efficiency. Home and business owners have many different options to consider when it comes to fighting greenhouse gas emissions and saving money, from efficient doors and windows to clean natural gas and solar energy systems. 

FOR IMMEDIATE RELEASE:

CONTACT:

Michele Smith
Write2Site
Phone: 404-419-6884 ext. 101
Fax: 404-419-6884
Email: michele@write2site.com
Website: www.write2site.com

New Website Uses Latest Scientific Method to Evoke Emotional Response.

Write2Site is a digital marketing firm that serves the HVAC contractor market. The group redesigned Green Heating and Cooling’s website.  The new website contains cutting edge proprietary programming and interface design to evoke actions based on emotions. 

Atlanta, GA, March 30, 2009 – Write2Site announces the launch of a redesigned website http://www.greenheatingandcooling.com as an information portal for Georgia, North Carolina and South Carolina homeowners to find information about heating and air conditioning solutions and educational information in regards to keeping their home energy efficient. The website contains cutting edge proprietary programming and interface design to evoke actions based on emotions by web visitors. 

The site was completely redesigned by a professional digital marketing firm that specializes in taking the highly technical information of heating and air conditioning and translating it into a language that homeowners understand. Chris Smith who works with the digital marketing firm Write2Site stated, “Homeowners are looking for a comfortable home with cleaner indoor air. They are in no way interested in condensers, furnaces or evaporators. The old adage still holds true, that people are looking for a quarter inch hole, not a quarter inch drill.”

 “The site was designed to evoke response from the brains pre-orbital cortex. This is the area of the brain that each of uses to make decisions based on emotional feelings.” said Chris.  Recent scientific advancements have altered opinions of marketing products and services to consumers. In the past, the most popular theory framed decision making in terms of a pitched battle between logic and emotion with logic triumphing during the process. This is why all technical based products and services are marketed on a logic based message. Traditionally the price of the product is compared to the money homeowners will save over time to logically present why the purchase should be made. Evidence now proves the logic based approach is the worst method of delivering the product message. No matter how logical a consumer may appear to be, the emotional response always makes the purchase decision.

Green Heating and Cooling’s website is engineered to assist homeowners in making an educated decision while finding accessible information to address the comfort needs for their home. Not only does the website address home safety, but also new energy efficient solutions, that benefit homeowners in the duration of owning their home. All this occurs while the visitor’s emotions are being stimulated in the pre-orbital cortex though image, color and geometric shape placement that directs the viewer eyes and produces a feeling of trust and familiarity to evoke the visitor to schedule an appointment.

The engineer of this new website technology is Michele Smith of Write2Site. Michele has invested many years of research into web user’s eye movements, graphic interfaces that produce the desired result as well as taking the traditional contractor message and translating it into something that homeowners understand. The number of internet users grows daily. Consumers are used to making large purchases online for retail items such as purses, shoes, clothes, etc. Write2Site takes heating and air conditioning and sells it like premium purchases to make consumers feel comfortable during the process. The goal of Write2Site’s contractor engineered site is to move the consumer to scheduling an in-home estimate or repair right off of the website.  

Write2Site’s redesigned websites are definitely producing results. Michele stated, “Each of our websites contains software that tracks each page that visitors view, where each visitor is located in the nation and if that visitor completed the goal of making the appointment.”  Write2Site offers additional services to track this information and provide the results to clients in a monthly report. The analytics program is very effective at tracking the results of any print marketing the contractor may run. If Write2Site knows an ad came out the week prior, they can look to see how many people visited the site after the ad came out.

Jimmy Gibson, General Manager of Green Heating and Cooling stated, "Our goal was to offer educational information for homeowners and assure them that we are a dependable and honest contractor and allow them to schedule an appointment online. Michele created a website that is an easy to find, easy to use, and easy to navigate. Thanks to Michele’s design our consumer web-browsers are becoming customers. I know this because the reporting Michele gives us once a month tells the story.” 

ABOUT WRITE2SITE: Write2Site is a digital marketing firm that specializes in e-mail and internet marketing for the heating and air conditioning industry. The Write2Site leadership team consists of Chris and his wife Michele. Michele holds a Bachelors degree in Marketing with a minor in Advertising. Michele also has over 14 years experience in marketing, website development and graphic design. Chris has 12 years experience in web development and served as a lead web developer and consumer behavior analyst for large corporations after leaving the HVAC industry.

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FOR IMMEDIATE RELEASE:

CONTACT: 
Jimmy Gibson
Green Heating and Cooling
Phone:   770-479-2844
Fax:   770-479-7991
Email:  Jimmy.Gibson@greenhvac.us
Website:  www.greenheatingandcooling.com

Go Green with a New Air Conditioner with Help from the Government

Founded in 1971, Green Heating & Cooling, Inc. has grown from a one man operation to a company with over 100 employees, a small fleet of vehicles, and several offices in three Southern states.  We attribute this growth to our commitment to provide the area with the finest service and the finest quality heating and cooling systems.

ATLANTA, GA, March 30, 2009 - The stimulus plan helps homeowners replace worn heating and air conditioning equipment while lowering utility bills and promoting green energy. The plan has set aside $300 million for rebates that could be used for home improvement projects.

When Chris Smith's 10-year-old air conditioning system started acting up, he knew he needed to replace it. Concerned about the economy, Chris was waiting to replace his home’s heating and air conditioning system. The new stimulus package changed his plans. 

Chris and his wife, Michele, 38, said it made more sense to buy the more-efficient system to cut down utility bills and qualify for the stimulus tax credit. "Since we plan on staying in our house, we need to get the better indoor air quality and energy savings," he said.

Under the stimulus plan, homeowners can receive up to a $1,500 tax credit if they buy a new, energy-efficient air conditioner and furnace.

Jimmy Gibson manages Green Heating and Cooling. He recommends changing your heating and air conditioning system about every 10 to 12 years. Gibson said the stimulus bill should encourage homeowners to upgrade their home’s comfort systems and lower utility costs.

"You are looking at 10-30 percent off the cost for a new system, so it makes since to make the change now," Gibson said.  Gibson said homeowners should start seeing the savings on their electric bills.  "You're probably going to save 30 to 60 percent on actual cooling portion of bill," Gibson said, “combined with improved indoor air quality and comfort”.  Smith said he is not only getting cleaner air at a better price, but he's also happy he's going to be receiving lower electric bills.

For more information about the tax credits you can visit the Green Heating and Cooling website at www.greenheatingandcooling.com or go to www.energystar.gov/taxcredits.

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The Florida Attorney General’s office has launched a criminal investigation into potentially tainted Chinese drywall, it confirmed Monday.

The state’s top prosecutor is investigating whether two companies at the center of the controversy — Knauf Plasterboard Tianjian and L&W Supply Corp. — committed any deceptive sales or marketing practices.

A spokesman for Knauf, a German company whose Chinese drywall subsidiary has been an early focus, said the company “is cooperating fully” in the investigation. A spokeswoman for USG Corp., L&W Supply’s parent company, did not immediately return a voice message. 

The attorney general’s office declined further comment, but a state health official said during a teleconference call with reporters that he has been consulting with its Bureau of Economic Crimes.

State toxicologist Dr. David Krause also said limited laboratory testing hasn’t yet shown whether sulfuric-gas emissions or metal corrosion linked to some brands of Chinese-made drywall is a health threat.

“We have not yet identified any concerns that chemicals in the drywall are at a level that would pose a significant health risk,” he said. “That’s not to say we’re saying it’s safe.”

He also cast doubt on the findings of an environmental consultant hired by Lennar, one of the builders that used suspected defective drywall, that said it posed no threat to indoor-air quality. That study was limited, and a broader study is needed, Krause said.

He also urged anyone who thinks he or she may be experiencing health issues possibly caused by drywall to talk to their primary doctors.

Krause’s employer, the Florida Department of Health, is among several local, state and federal agencies investigating complaints from more than 150 homeowners in Manatee County and elsewhere. Those homeowners say Chinese drywall in their homes smells like sulfur, has corroded metal air-conditioning parts and jewelry, and caused headaches, difficulty breathing and other health problems.

Other agencies investigating include federal and state environmental agencies, the U.S. Consumer Product Safety Commission and the Florida Department of Agriculture and Consumer Services. The Florida Department of Environmental Protection is testing the drywall to see if it can be safely disposed in landfills.

Limited testing on Chinese and American drywall samples from Florida homes found the Chinese ones had higher levels of sulfuric compounds, and contained between 5 and 15 percent organic material while the U.S.-made sample had less than 1 percent. The Chinese drywall also emitted sulfuric gasses when subjected to heat and moisture, according to the lab that conducted the testing on behalf of state health officials.

That’s probably why the issue first surfaced in South and Southwest Florida, where heat and humidity are higher, Krause said. He also said the lab’s findings contradict a theory, put forth by a law firm representing homeowners who are suing Knauf and/or their builders, that the Chinese drywall contained waste ash from coal-fired plants.

The health agency plans to collect more samples of drywall and corroded metal air-conditioning parts for more in-depth testing, Krause said.

“It has not been determined yet which ones we’ll go to next,” he said, adding the decision likely will be made in the next 30 days.

That testing should allow officials to calculate an emission rate of sulfuric gasses from the drywall and determine levels of indoor-air contamination, he said.

There’s no timetable for determining if the drywall poses a health risk.

“This won’t happen overnight,” Krause said. “Gypsum drywall is not a simple product. It’s like unbaking a cake.”

Knauf issued a statement saying it is cooperating with health officials’ investigation, but that it was too early to draw any conclusions from the lab’s findings. The company also noted it imported 20 percent of Chinese drywall in 2006, and that other Chinese manufacturers also are being investigated. 

Smoke Odor: A life long smoker, Julie’s family insisted that she use the closed in back porch as her smoking room, so the rest of the house wouldn’t smell so bad. After years of use, the porch was no longer inhabitable. The homeowner called AP, and after just one treatment, the smoke odor was gone.

School Absenteeism: Representatives of Advanced Purification were contacted by a central Ohio superintendent concerning the recent outbreak of illness that forced the shut down of one of his elementary schools. Utilizing their SanusAer™ process, AP sanitized the building’s classrooms destroying any bacteria/viruses that could potentially re-infect the students and staff, and making the building safer for their return.

Sick Home Syndrome: A worried husband called AP after his wife had been suffering mysterious health symptoms they believed were related to problem mold discovered in their home. AP representatives were called out to investigate, and located the source of the problem: a water leak from the flashing around the fireplace chimney. After the roof was repaired, the home owner called AP for a treatment, and now the satisfied customers are living in a healthy home.

MRSA: A resident in a homeless shelter contracted MRSA, the dangerous “super bug” that has moved out into the community after being a hospital-only problem for years. Fearful for the other residents in the close living environment, the Director contacted AP. Within 24 hours, AP representatives treated the shelter with the SanusAer process, which has been scientifically proven to eradicate the killer bacteria.

Pet Odor: After a couple’s relative passed away, they were preparing the home for sale when they were confronted with a lingering pet odor that was impossible to get rid of. Even after steam cleaning the carpets, and several attempts at deodorization, the problem odor remained. One call to AP, and their trained Technicians, using the SanusAer process, safely eradicated the odor once and for all.

VOCs: Moving into a new condominium should be a great experience, that is, unless you have allergy induced asthma. Volatile Organic Compounds (or VOCs) from the new carpet, recently painted walls, and newly installed cabinets and countertops, can really make symptoms flair. The owner called AP and with one treatment of Activated Oxygen, the VOCs were gone.

Mold/Mildew: A Tae Kwon Do gym called AP after classes had to be temporarily moved to another facility due to a mysterious offensive odor. AP technicians quickly determined that the basement of this Church Annex had flooded and the odor from the stagnant water and mold wafted up the stairs and vents to the classroom on the second floor. The basement was drained and treated with the SanusAer™ process, making the facility completely safe for the young students to return to their classes again.

Black Mold: In Powell, Ohio a new home owner acquired a repossessed home that had been vacant for well over a year. During that time, the utilities had been shut off, and the basement had flooded. The amount of black mold in the basement was very significant, with almost every surface covered. AP performed an initial assessment, provided a recommendation, and initiated a two-step treatment process that left the homeowner grateful he called.

Bed Bugs: A local shelter reported a bed bug infestation; a current trend reemerging across the country. A single bed bug lays up to 500 eggs in its short life span. When conventional pest control methods failed, the director called AP. After two weekends of SanusAer™ treatments, the problem was solved and the nasty pests were eliminated.

About Advanced Purification – Established in 2007, Advanced Purification™ is a Marion, Ohio based Indoor Air Quality service-company founded by Brooks Brown and Dan McGrady. Our purpose is to educate the homeowner on the importance of indoor air quality and to provide the most effective service available to ensure our clients have the safest indoor environment possible. We market to those who desire a cleaner, healthier, and odor free living environment. Routinely used on an industrial scale for water purification, food processing, and soil remediation, Advanced Purification™ is now using this green technology in the home to sanitize the environment and eliminate the health risks that arise from indoor air pollution.