FOR IMMEDIATE RELEASE:

CONTACT:

Michele Smith
Write2Site
Phone: 404-419-6884 ext. 101
Fax: 404-419-6884
Email: michele@write2site.com
Website: www.write2site.com

Write2Site Designs & DevelopsSpencer-Cox Air Conditioning & Heating’s New Website

Write2Site is a digitalmarketing firm that serves the HVAC contractor market. The group redesigned Spencer-Cox’swebsite.  The new website containscutting edge proprietary programming and interface design to evoke actionsbased on emotions.

Atlanta, GA,July 28, 2009 – Spencer-Cox Air Conditioning & Heating (Spencer-Cox) announcesthe launch of a redesigned website www.spencerairconditioning.com as aninformation portal for Texas homeowners to find information about heating andair conditioning solutions and educational information in regards to keepingtheir home energy efficient. The website contains cutting edge proprietaryprogramming and interface design to evoke actions based on emotions by webvisitors.

The site was completely redesigned by a professional marketing firm thatspecializes in taking the highly technical information of heating and air conditioningand translating it into a language that homeowners understand. Chris Smith whoworks with the digital marketing firm Write2Site stated, “Homeowners arelooking for a comfortable home with cleaner indoor air. They are in no wayinterested in condensers, furnaces or evaporators. The old adage still holdstrue, that people are looking for a quarter inch hole, not a quarter inchdrill.”

 According to Mrs. Tidwell, the new heating andair conditioning website is working, “I feel very comfortable on the new Spencer-Coxwebsite. The site did not overwhelm me with technical talk that I did notunderstand. I had the ability to choose between a good, better or best solutionfor replacing my broken heating and air conditioning. The site also reassuredme of Spencer-Cox’s professionalism and dedication to customer service.  I was very impressed.”

The web site is engineered to assist homeowners in making an educated decisionwhile finding accessible information to address the comfort needs for theirhome. Not only will the website be addressing home safety, but also new energyefficient solutions, that will benefit homeowners in the duration of owningtheir home. All this occurs while the visitor’s emotions are being stimulatedthough color and geometric shape placement that directs the viewers eyes andproduces a feeling of trust and familiarity to evoke the visitor to schedule anappointment.

The engineer of this new website technology is Michele Smith of Write2Site.com.Michele has invested many years of research into web user’s eye movements,graphic interfaces that produce the desired result as well as taking thetraditional contractor message and translating it into something thathomeowners understand. “The number of internet users grows daily. Consumers areused to making large purchases online for retail items such as purses, shoes,clothes, etc. We take heating and air conditioning and sell it like high-endretail products in a manner that consumers are familiar with. This makes themfeel more comfortable about the transaction. The goal of our contractorengineered site is to move the consumer to scheduling an in-home estimate orrepair right off of the website.  

The websitesare definitely producing results. “Each of our websites contains software thattracks each page that visitors view, where each visitor is located in thenation and if that visitor visited the appointment page. An optional service weprovide is to track this information and provide the results in a monthlyreport. It is also very effective at tracking the results of any printmarketing the contractor may run. If we know an ad came out the week prior, wecan look to see how many people visited the site after the ad came out.”,Michele stated. 

Matt Romero,General Manager of Spencer-Cox stated, "Our goal was to offer educationalinformation for homeowners and assure them that we are a dependable and honestcontractor and allow them to request an appointment online. Michele created a website that is an easyto find, easy to use, and easy to navigate. Thanks to Michele’s design ourconsumer web-browsers are becoming customers.”

ABOUT SPENCER-COX AIRCONDITIONING & HEATING:  Spencer-Cox designs, installs andservices, high quality air conditioning & heating systems for our clients. Theycombine craftsmanship, customer service and a whole house approach to maximizecustomer comfort and satisfaction. The company is dedicated creating a safe andinteresting work environment that attracts the best team members in theindustry.  Spencer-Cox providesoutstanding HVAC sales, service, replacement, and maintenance to customers inthe Dallas/Fort Worth, Texas areas.

ABOUT WRITE2SITE: Write2Site is a digitalmarketing firm that specializes in e-mail and internet marketing for theheating and air conditioning industry. The Write2Site leadership team consistsof Chris and Michele. Michele holds a Bachelors degree in Marketing with aminor in Advertising. Michele also has over 14 years experience in marketing,website development and graphic design. Chris has 12 years experience in webdevelopment and served as a lead web developer and consumer behavior analystfor large corporations after leaving the HVAC industry.

- END -